Generation Next: Tom Consalo chooses fruit over finance

tom-feLike so many others who chose the fresh produce industry as their career, Tom Consalo began that journey at a very early age.

“I was probably 9 years old, my first year working” at Wm. Consalo & Sons Farms, his family’s produce company in Vineland, NJ, he recalled. “I remember — this is kind of scary — stamping boxes with an ink pad. We were sorting Moroccan clementines. I remember because I was covered with little ‘Moroccan’ stickers.”

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Baby boomers are ready to pass the torch, but are today's young farmers ready to take it? Chelsea Consalo, vice president of Consalo Family Farms at just 24, thought long and hard before joining her family's produce a...

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